Campaign promoting Volvo's latest safety innovation, Cyclist Detection. Volvo asked us to create one print ad using existing footage and show a car in it.
We convinced them to shoot 3 print ads and 3 films. All within budget!
︎ Agency: Arnold Amsterdam
Photography and Film: Maurice
'Selekt' is Volvo's premium selection of 2nd hand cars. All cars are younger than 3 years old. We reused each original print ad and crossed out the 'new'. Previously new. Still perfect.
When Euro NCAP awarded the Volvo V40 with their highest ever score for safety, we emphasised how this would have upset Volvo's German competitors. Volvo V40 - The safest car ever tested.
Volvo Cars - Which V40 are you?
Before Volvo launched two new V40 models at The Paris Motor Show, it was our task to nurture curiosity on social media. We developed a Facebook app where fans chose their favourite car, then used their profile pic to help reveal it. The more profile pics, the more parts of the car were revealed. The campaign was translated into 24 languages.
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Agency: Arnold Amsterdam