As one of the largest banks in The Netherlands Rabobank is very active in society. Both locally and nationally. One of their largest intiatives is ClubSupport. With ClubSupport they not only donate a sum of their profit to more than 35.000 connected clubs, they also support them in many other ways. With courses and training on how to build a more sustainable organisation and future for example. And because everyone deserves a club where they can find belonging and a place to develop and grow, we made this campaign. It shows the vital social role clubs play,
TV Commercial (50” ext version)
Branded content | Hockey Foundation (Rabobank partner)
Branded content | Kunstbende (Rabobank partner)
Socials
Photography | Print and online
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Agency: 180 Amsterdam
Director: Marleen Jonkman (CZAR)
Director content: Bauke Brouwer (180Made)
Sound: Massive Music
Photographer: Ivo De Bruijn
Agency: 180 Amsterdam
Director: Marleen Jonkman (CZAR)
Director content: Bauke Brouwer (180Made)
Sound: Massive Music
Photographer: Ivo De Bruijn