Bob Haarmans  
Sr. Art Director / Creative Lead 



Specsavers Hearcare

‘For an enriched life’


It is estimated that 400,000 people are untreated for moderate to severe hearing loss in The Netherlands. On average, people take three to seven years to take action. The impact of untreated hearing impairments can be enormous to their quality of life, leading to fatigue, loneliness and depression.

In our latest commercial for Specsavers Hearcare, we wanted to highlight the obstacles people face and raise awareness of the benefits in tackling the problem early on.



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Agency: BSUR
Production: CZAR
Director: Kay Lindhout
DOP: Martijn Melis


‘A passionate campaign’


The sounds of your greatest passions in life mean the most to people. They embody quality and emotion. Specsavers aims for the same quality and personal approach when providing people with their hearing aid solution. We created a commercial in which surrounding sounds evoke a personal sentiment related to people’s passions. The atmospheric shots of people, engrossed in what they love, are brought to life by sound, to convey the difference a hearing aid makes.


The passion of pianist Wibi Soerjadi The commercial tells the story of concert pianist Wibi Soerjadi in an intimate way expressing the passion he has for the piano. From a young talented kid to now.

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Agency: BSUR
Production: Hazazah
Director: Nanno Jiskoot
DOP: Noël Schoolderman





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Agency: BSUR
Production: CZAR
Director: Aaron van Vaalen
DOP: Stephan Polman & Tibor Dingelstad


Rechargeable hearing aids


For the premium rechargeable hearing aids from Specsavers we showed the easy use for maximum enjoyment when taking a walk into nature. And for the latest price commercial we show that you can use your hearing aids as wearables for listening to music as well!




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Agency: BSUR
Production: Deepthought Productions



Prevenatative Eye Health Exam


We were tasked with promoting Specsavers’ new ‘Preventative Eye Health Exam’. An in-depth eye test that detects medical disorders, such as eye diseases and much more; diabetes andeven brain tumours! So how could we create a typically light-hearted Specsavers commercial without making a joke of people with eye diseases?

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Agency: BSUR
Production: Caviar Brussel
Director: Tom Willems
Photographer: Jef Boes


Price messaging


For the premium hearing aids from Specsavers we had to visually communicate quality for the best price in the market. Quality (wood) textures in combination with the rotating product platform were the basics in our concept.



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Agency: BSUR
Production: Kreukvrij