Bob Haarmans  
Sr. Art Director / Creative Lead 



Dubai Airports


Dubai Airports tasked us with their wish for a new internal branding. Under the “Bring Your Dubai-ness” idea we shaped our campaign in tone of voice, personality and created a completely new design identity. From an internal job offer to the Social Media content, the new modular design system applied to any format or size execution. We devided three colour codes within the system: People, Guest Experience and Business. Internal communication could be easily put in one of the pillars and designed accordingly.






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Agency: 180 Amsterdam