Arnold Amsterdam ‘Arnold Bike’
As a new agency, Arnold Amsterdam needed a unique communications piece to announce their arrival.A piece befitting the culture of Amsterdam, with global appeal. We created Arnold Bike. The challenge was to engineer a functional bicycle with a frame that not only spelt the name A-r-n-o-l-d but also supported a cyclist's weight. Built using the latest tube bending technology, Arnold Bike is the first fully functional bike with a custom-made name-frame to ride on.
︎Agency: Arnold Amsterdam
Arnold Bike got awarded at the Clios and Eurobest and was chosen best in design in Communication Arts magazine.