Bob Haarmans  
Sr. Art Director / Creative Lead 



About You
Online fashion retailer - About You, believes that every individual should be able to obey (and dis-obey) whatever fashion rules they want – everyone is unique and should be treated as such without brands or retailers pressuring them to follow any specific style. Whether you want to stand out or fit in, About You loves how you express yourself.












We communicated this brand philosophy through rap!
In a freestyle battle like no other, two of Holland’s finest rappers Kaascouse and Latifah compete to see who can blast out the most compliments to passers by.



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Agency: BSUR
Production: Filmgasten
Director: Judith Knubben
DOP: Kevin Kimman