For the Advertising Code Commission Foundation, we created an awareness campaign to inform a broad audience about the possibility of using an emoji of a pufferfish 🐡 to very easily address misleading advertising by malicious influencers—a simple comment that sends a very direct signal. The pufferfish has the ability to blow itself up when danger is imminent; also as a warning to its immediate environment, so this was directly in line with the goal of the campaign for us.
OLV (20”)
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Agency: DDB Amsterdam
Credits: Paul de Haas, Rienk de Vries, Niels Bredemeijer
CD: Pol Hoenderboom
Director and production: Lucia Dondorp