‘Cinema’
We made this TVC as part of a wider promotional campaign to win free cinema tickets in the UK.

Agency: BSUR
Production: Not To Scale Amsterdam
Animators: Pierre&Bertrand
Sound: Audentity

‘Pork Juice’ Peperami continues its quest to fight the ‘wussification’ of men. Yoga-soja-lattes, broccoli beard grooming, cucumber eyecare... society is stripping men of their masculinity.
To break this vicious circle of wussification, we developed our own detox diet. We invited everyone to ditch the veggie bar and suck through a straw the tantalising taste that is - Pork Juice. The new drink contains all your superfoods such as beetroot, hazelnuts, black truffle and alfalfa sprouts, all drowned in liquidised Peperami.