Olmeca Tequila ‘Be The DJ’

Olmeca Tequila wanted a global music presence to engage with young DJs. Forming a close collaboration with DJ Ferry Corsten, we developed BE THE DJ. A global Facebook competition where young DJs remix Ferry's latest track for a chance to play at his show. The finalists attended a DJ Master Class led by Corsten, who then selected the strongest participant to open one of his shows.

Agency: Amsterdam Worldwide

BE THE DJ CONTINUED...
After the success of the first "BE THE DJ" campaign, Steve Aoki took over from
Ferry Corsten challenging young DJs once more on Facebook.

Ferry Corsten WKND Album design
After the success of BE THE DJ and working in close contact with Ferry,
he asked us to design the cover of his next album WKND. It was used for the cd album, tour posters, vinyl etc.

Ferry Corsten
Limited Edition Olmeca bottle
With the collaboration between Ferry Corsten and Olmeca a special bottle was designed for the whole campaign.