Most people know the VriendenLoterij from the prizes that can be won. But there is much more fun to get out. With your participation you can experience a lot, close to your neighborhood (musea, musicals, zoo, theatre etc), but you can also choose which organization (sport clubs, hobby clubs) you support. The VriendenLoterij wanted to tell this message in a fresh and clear way. We created the new brand theme: Elke dag plezier. And a completely new brand identity on that same theme.
Identity
︎
Agency: DDB Amsterdam
Credits: Paul De Haas, Rienk de Vries, Niels Bredemeijer, Farid Bawa and Joao Porto
CD: Pol Hoenderboom