Bob Haarmans  
Sr. Art Director / Creative Lead 

VOLVO


This is a selection of 2,5 years of Volvo Global work.


Volvo Cars - Volvo Selekt
(second hand, definitely not second best)


'Selekt' is Volvo's premium selection of 2nd hand cars. All cars are younger than 3 years old. We reused each original print ad and crossed out the 'new'. Previously new. Still perfect.







THE SAFEST CAR EVER TESTED

When Euro NCAP awarded the Volvo V40 with their highest ever score for safety, we emphasised how this would have upset Volvo's German competitors.
Volvo V40 - The safest car ever tested.





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Agency: Arnold Amsterdam