With the highlight being a record number of 171 locations in the Netherlands, we introduced the longest mnemonic in the world, to help and inspire the Netherlands where you can all go New Year's diving. Each letter in the mnemonic represents a place somewhere in The Netherlands. Good luck diving!
OLV (50” ext version)
We made a limited edition of the iconic Unox can announcing the mnemonic and all the 171 location.
Tiktok influencers announcing the mnemonic with help of the can.
Socials
Official press release of the mnemonic in Scheveningen with some of the proud local organisations of the dive.
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Agency: Being There
Production: Inhouse, together with Stef Jongenelen, Bob Embregts, Sofie de Rooij and Sander Willems.