A key brand pillar for Toyota is ‘Mobility for all’. This is one of the reasons they are a main sponsor and proud partner of the Paralympic Games. Simply participating in sports is not self-evident for 1 in 10 people in the Netherlands. That is why we developed the new 'Equal Play' campaign for Toyota Netherlands.
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Bureau: DDB Amsterdam
Creatie: Ben Goedegebuur, Sander Litjens, Bob Haarmans, Paul de Haas, Pol Hoenderboom
Strategie: Job Koopman
Account: Jenny Leung, Annemiek van Tuuren
Productie: Kirsten van den Berg
Productiemaatschappij: Pink Rabbit
Regie: Ismael ten Heuvel
Offline: EDITORS
Online/Grade: Crabsalad
Muziek: Tom Tukker
Sound: Public Audio