Specsavers Optics - Eye care
Preventative Eye Health Exam
We were tasked with promoting Specsavers’ new ‘Preventative Eye Health Exam’. An in-depth eye test that detects medical disorders, such as eye diseases and much more; diabetes andeven brain tumours! So how could we create a typically light-hearted Specsavers commercial without making a joke of people with eye diseases?
Specsavers Optics - Value campaign
Specsavers wanted consumers to know what more they get ‘beyond the offer headline’.
Where an asterisk normally leads to disappointing small print, I wrote the beneficial contents of the offer in a fun Specsavers way.
