Radio=538
For the summer and onwards, we were asked to bring back the iconic RADIO=538 pay-off in undenieble 538 spirit. For the second year we created this piece of film in collaboration with Active Studios, Rotterdam.
The Beat of the Moment
Radio 538 - the biggest radiostation in The Netherlands - asked us to strengthen the brand's pay-off 'The beat of the moment' and give it meaning for it's listeners. As a new brand element we introduced the Timestamp that captures wow-moments in a day with 538. The start of a fully integrated campaign was the commercial.
︎
Agency: BSUR
Production: CAKE
Director: Caroline Koning
DOP: Tim Kerbosch
TIMESTAMP
The timestamp is used throughout RADIO 538's media channels, such as here on social media during the Rio Olympics.
![]()
Coverage on the campaign (in Dutch)
https://www.adformatie.nl/targeting-segmentatie/nieuwe-merkcampagne-en-website-radio-538
Agency: BSUR
Production: CAKE
Director: Caroline Koning
DOP: Tim Kerbosch
TIMESTAMP
The timestamp is used throughout RADIO 538's media channels, such as here on social media during the Rio Olympics.
Coverage on the campaign (in Dutch)https://www.adformatie.nl/targeting-segmentatie/nieuwe-merkcampagne-en-website-radio-538
Hierrr met je rekening
‘Hierrr met je rekening’ is a popular annual radio format where listeners can submit their bills for a chance of having them paid by 538. Now in it’s tenth year, we were challenged to maintain its popularity and encourage evermore callers to the show.Stories from callers range from the bizarre to the hilarious, to the extremely sad. Inspired by this wide range, we created our own headline campaign to entertain and inspire listeners to call in. Each headline was written with two OOs in it. By replacing the OOs with 538’s green & purple balls logo, we made it clear that it was a 538 campaign.
Real time advertising during 'Blackout' in Amsterdam
︎
Agency: BSUR Amsterdam