Radio 538 - Hierrr met je rekening
‘Hier met je rekening’ is a popular annual radio format where listeners can submit their bills for a chance of having them paid by 538. Now in it’s tenth year, we were challenged to maintain its popularity and encourage evermore callers to the show.Stories from callers range from the bizarre to the hilarious, to the extremely sad. Inspired by this wide range, we created our own headline campaign to entertain and inspire listeners to call in. Each headline was written with two OOs in it. By replacing the OOs with 538’s green & purple balls logo, we made it clear that it was a 538 campaign.
Real time advertising during 'Blackout' in Amsterdam
WIN MET DE ZIN is a radio competition where callers guess the voices of 4 celebrities. For promotional material we concealed them (and their voices) behind speakers.
